If you are not aware, the US Department of Tourism has begun a program now titled "Brand USA" in an effort to promote tourism to the US.  Here's an article discussing their promotion: Brand USA.  For those who have come and gone internationally, how successfully do you think this will be in relation to America's heightened security measures (which have been indicated as a major factor in the decline of US tourism) and how does your experience traveling into/out of the US compare with the experience in other countries?